Entries in The Office (1)

Wednesday
Nov302011

'Billboard' and Everyone Else Need to Stop Announcing When Music "Drops"

MUSIC-SEMANTICS REVIEW: Traditional and indie music-media alike need to stop overusing one specific bit of industry slang.

By Kenny Herzog

The only thing Stanley Hudson routinely drops is his crossword pencil. (Credit: YouTube)

 

Yesterday evening, Billboard.com was among the many entertainment sites embedding The Office's latest viral video. Namely, fictional salesman Stanley Hudson's (Leslie David Baker) parodic R&B track, "2 Be Simple." The song and clip themselves are, like their parent sitcom of late, silly and not very funny. But Billboard's headline, which boasted that, "Stanley from The Office Drops" his new single, may have finally signaled a nadir for one of contemporary music-journalism's most overly abused bits of jargon.

Chances are, the headline scribe opted for "Drops" with tongue in cheek, given the ensuing video's sending up of R&B tropes. But the term's still lost its ironic cache in the wake of countless white-bred magazines and blogs awkwardly, earnestly appropriating its usage while reporting album-release news on vanilla indie rock, teen-pop and even adult-contempo. 

So let's all show a little appreciation for the language, even and especially in its modern varations (shorthanded offspring are its future, after all), and respect the proper time and situation for declaring that music drops. And in return, here's the S-Hud video in question, in case that's your thing.

 

 

IN OTHER WORDS: To invoke generally accurate, self-appointed cultural arbiter Bill Maher: New Rule—No more referring to albums by country stars, indie rockers, pubescent pop stars or comedic TV personas as about to "drop."

STANLEY HUDSON'S DEBUT "SINGLE" RATING: 4/10

THE NEUTERING OF PERFECTLY GOOD POP-CULTURAL SLANG RATING: 2/10

NEUTERING RATING: 9/10

 

Please friend us on Facebook and follow us on Twitter.

Have your own rating or comments you'd like to share? Please do so in the comments below.